How it all started…
Two brothers from Mendoza, Argentina: Juan Martin & Juan Cruz. They grew up with yerba mate as part of their daily lives. From childhood mornings at home to long days outdoors, drinking mate became a ritual they never let go of.
Madflow’s mission is clear
Both were passionate about action sports — surfing, climbing, jiu-jitsu, snowboarding — and they noticed something powerful: yerba mate gave them a steady, natural energy that fueled their performance and focus without the crash of coffee or energy drinks.
That realization sparked an idea: bring yerba mate to the U.S. with the same authenticity they grew up with, but in a way that speaks boldly to today’s lifestyle.
Madflow was born. 100% organic, sourced directly from family farms in the Brazilian Atlantic Forest, and wrapped in packaging so bold you can’t help but notice it.
The name captures what yerba mate really delivers: the flow state — that sweet spot of focus, clarity, and energy where everything feels effortless. Otherwise known as being “in the zone.”
Madflow’s mission is clear: to become the top yerba mate brand in the U.S. — not just by selling a drink, but by helping people unlock better energy, better focus, and a better lifestyle.